Germany is still a Country with the Best Brand Reputation

Germany is still the leader in the ranking of countries of national brands. Between 2008 and 2021, it has already been recognized as the country with the highest ranking seven times.

The Anholt-Ipsos Nation Brands Index (NBI) ranking studies the current reputation of countries around the world through annual surveys.

NBI evaluates national brands on six parameters: evaluation of the country’s goods and services, evaluation of government actions, perception of the country’s cultural heritage and reputation of its people in the world, level of interest in visiting the country, and ability to attract people to live, work or study.

Germany showed the strongest reputational advantage in the following categories: exports, immigration, investment, governance, and culture. There is a positive attitude all over the world toward the attractiveness of purchasing German goods, investing in German businesses, and employment opportunities in the country.

The top 10 countries with the strongest national brands are as follows:

Germany
Japan
Canada
Italy
France
Great Britain
Switzerland
USA
Sweden
Australia.